Monday, September 30, 2019

Humorous character Essay

Hereafter, Shakespeare decides to extend Bottom’s appearance of silliness even further by transforming his head into a donkey’s head, which, according to the story, is the result of the fairy, Puck’s exertion. After that little incident, Bottom’s mates start to flee in anxiety. Bottom is obviously confused why his buddies are running away from him, since he doesn’t know that his head has been replaced by a donkey head. When doing this, Shakespeare uses the dramatic irony-technique again to increase the hilarity for this scene even more. – The audience is aware of the ass head, but Bottom is not – He’s striding around all over the stage, confused why his mates ran away from him, but his pompous attitude is not all gone yet, so instead of asking them, why they’re running away from him, he chooses to believe, they’re just messing about with him. So when they’re all running away in anxiety, he shouts, that he’ll not be afraid of their little joke. Bottom just want to keep his pride, whatever it takes to do so. For that reason, he randomly starts to sing about birds. – Which after my opinion is a quite ridiculous thing to do just suddenly. To his surprise, he’s overheard by Titania, the fairy queen, who Puck has also messed around with, to make her fall in love with the first creature she set her eyes on. This creature turns out to be Bottom the weaver. She hears his song and falls madly in love with him. – It is humorous that the high class fairy queen, perhaps a beauty beyond everything else, falls in love with a low class guy, whose head has the same figure as the head of an animal, which is most likely considered one of the most unintelligent and stubborn mammals in the world. (I bet Shakespeare took this into account when he was writing the play). This is clearly shown when they’re speaking. Titania says something like: â€Å"Be kind and courteous to this gentleman†¦ † and she nearly makes a whole poem out of her speech, with lots of long poetic words. Bottom will respond with something that he think himself is a hilarious joke; ‘well-thought’ and ‘intellectual’ – Not quite, but Bottom doesn’t know, because he’s still got his pompous attitude. Shakespeare had most certainly been thinking thoroughly about the names of the fairies, that Bottom was about to meet when Titania had convinced him to go with her, because he wanted to make Bottom come up with a joke for each and everyone of them – A fairly bad joke of course. Shakespeare knew that Bottom still had this pompous attitude going on, but he also knew that Bottom was a somewhat stupid character. It requires a certain level of intelligence to come up with good jokes, which will make listeners laugh or at least produce a bit of giggling. – But Bottom doesn’t have that intelligence. The thing that makes Bottom funny is not his jokes, but his belief that his jokes are good and the amount of time he’s spend making them up.

Sunday, September 29, 2019

Comparative Essay

Assignment: Paragraph Response A Secret Lost in the Water & Mirror Image What is â€Å"Self-discovery†? The dictionary defines discover as â€Å"to gain sight or knowledge of (something previously unseen or unknown)†. In the short stories â€Å"A Secret Lost in the Water† and â€Å"Mirror Image†, there is a co-relation in the theme of self-discovery as well as few other similarities. Such as there are similarities, there also differences in between the two. The follwing paragraphs will discuss the topics above and bring insight on what â€Å"Self-discovery† means.In the story â€Å"Mirror Image† the protagonist, Alice, is learning how to be herself and adjust to a new body after having her brain transplanted. As the story progresses, Alice struggles to come to terms with her apperance and how she is percieved by her family and others. In particular Jenny, Alice's twin sister, finds herself jealous and some what resentful of her twins new appe arance, while Alice starts to be pleased with herself. However, after certain events occur Alice starts to have doubts in herself, but after a brief meet with the father of the girl whose body her brain was tranplanted in, Alice realizes that â€Å"Alice was here†.In the end Alice realizes that although she is in a new body, she is still has to learn to be herself. â€Å"A Secret Lost in the Water† is about a boy who is taught a skill/secret, however forgets this skill/secret once he became an adult and can be assume that regrets forgetting what was taught to him. In the beginning of the story, the boy's father approachs the boy and tells him that he will teach a skill or secret that was passed down on to him by his father. The boy leaves his village and after some time returns as an adult and discovers that he has lost the skill his father taught him.It is assumed that the man now feels regret for having forgotten this ability and discovers that perhaps it was not the ability that was important but the meaning of it, of not forgetting who you are or where you came from. Between the two short stories there is a co-relation of theme, however it is clear that there are differences within each story and theme is not the only difference/similarity. Both stories have protagonists that, in a way, lost their sense of identity and the theme in both short stories involves self-discovery.In comparison each story have different conclusions of the theme, in â€Å"Mirror Image† the protagonist some what resolves her issues, however in â€Å"A Secret Lost in the Water† it is unknown whether or not the protagonist ever resolves his issues. In both stories, one can observe that there is symbolism in the form of a mirror and an adler branch. In â€Å"A Secret Lost in the Water† the boy is taught an ability with an adler branch by his father, where as in â€Å"Mirror Image† Alice is given a mirror from her father. Both symbolize a messa ge that their fathers are trying to convey about what the protagonists seems to have forgetten about themselves.Both short stories have elements which are obvious in comparison, yet both have differences that are evident in a subtle manner. The theme of self-discovery has been apparent in both â€Å"A Secret Lost in the Water† and â€Å"Mirror Image†, and though both stories have similar elements, it can been seen that both have differences as well. Through reading both short stories and the observations shown, the reader can begin to gain some insight in to what self-discovery means. However, does anyone every truly learn who they are or is it a constant question of â€Å"who are we? â€Å". Does anyone ever truly stop re-discovering themselves?

Saturday, September 28, 2019

Benefits of Media Fast Essay

Most of the innovations that happened in the twentieth are extremely valuable to human kind. Advancement in technology that mostly happened in the twentieth century has other various advantages besides making machines efficient and convenient. The discovery of computers has made work easier, and in addition, computers are a substantial contribution to effective communication. With the rising population, it is easier to control and regulate people by the use of computers. Through the same innovation, creation of social networking sites has brought the world closer. Social networking sites such as Facebook provide a credible platform for interaction among people from various communities across the world. In the course of interaction, individual perception of the social, economic, political, physical and spiritual world can be significantly influenced due to the constant exchange of ideas (Vorderer, 2006). However, technology has consumed people’s time and space, making it imposs ible to live without technology. This paper is going to explore the benefits associated with fasting from media for a weekend. First, fasting from media, including all electronic gadgets reduces impulse buying and unhealthy eating habits encouraged by advertisements. Advertisements encourage people to buy things that they really do not need. Impulse buying occurs due to advertisement; this is because of the nature of advertisement content which convinces consumers. On the other hand, branding of commodities entice buyers to purchase things that they don’t intend to buy. Advertisement cost is extended to consumers, hence making products to have a top-notch price compared to the initial price. The new arrival of a gadget in the market sets a certain class and advertisement plays a great role in promoting it (Vardi, 2011). Moreover, the information given about it can be misleading, for example, when an advertisement message speaks of nutritious food, while in real sense is chemically manufactured and it contains nothing nutritional. Emerging trends of luxurious goods, mostly compromise the market diversi ty since many people will be enticed on a new commodity’s arrival rather than analyze its exclusivity quality. This affects consumerism negatively. Fasting from advertisement exposure reduces risk of eating unhealthy foods, and also impulse buying. Secondly, media fast enable one to create and build relationships with family and friends. Technology has been blamed for the elevated exasperation in youth. The usage of smart phones for texting, internet and playing games has had a negative impact on their psyche, which has increased their frustrations. The adolescents get frustrated and agitated any time they are asked to do anything, especially when they are on the internet playing games. For example, when a mother asks a child to take out the trash can, the child will get very angry instantly since he or she thinks the mother is interfering with his or her chat or playtime, and such issues have led to the deterioration of mother- child relationships (Vardi, 2011). Additionally, a media fast will enable more interaction between people, which rarely occurs due to use of technological gadgets. Fasting from media helps in family and friends’ social bonding. Abstaining from the media over the weekend helps in relaxation and better sleep. People experience difficulties everyday because of the blue light given off by TV and computer screens. This light resembles the light given off by the sun, tricking the human body into reducing the melatonin production, a hormone responsible for sleep pattern (Price, 2013). People therefore, stay up late either surfing or watching movies instead of resting at night over the weekends. However, a media fast enable one to avoid watching television and being exposed to blue light, which results to a good night’s rest. Lack of sleep issue a serious health issue that can cause serious medical problems for a person. Media fast, therefore, eliminated the melatonin production interruption, enabling the body to rest well during the night and to consequently exhibit better health and energy the following day. Lack of physical activity in many adolescents is as a result of overusing technology. Advanced technology has provided a completely alternative and unique way of communication and way of interacting with one another. The youths are using applications like the apps, social networks, online games which has hindered the physical communication and interaction the kids used to have before the emergence of technology (Prasad, 2011). Youths that spent long hours on the internet are known to be lonely. When people are mainly on the internet, TV, and cell phone, they isolate themselves, feel neglected and their senses become over stimulated leading to obesity. These problems may later translate to heart attack, stroke and Diabetes or mental retardation that causes addiction to the internet or drugs, development of pervert behaviors and also, they may become very violent (Price, 2013). Although putting down media for a weekend is not enough to start exercising, the chance provides one with tim e to take a walk, meet new people, work on the garden, visit the gym and any other activity as long as one is doing something. Media fast helps in reducing stress related issues. People have become so addicted to media such that they cannot go without it. The constant flow of information, updates, TV and internet are quite overwhelming. As a result of this, many adolescents lack patience due to overusing technology. Patience being a key virtue in one’s life, lack of it may cause a person to lose his will. In today’s life one has to be determined and you cannot achieve it without being patient, which makes the impatient individuals to find it hard to survive. Vardi (2011) attests that many adolescents are losing tolerance, due to using technology wrongfully and for a long time. When the adolescents want to view a page and the internet is taking long to load they become very frustrated and impatient and this even translates to their daily lives and they may end up stressed. For the people who are employed, it is not possible to get any rest since they carry the office back at home! Smart phones a nd computers take the time intended for family. Turning of all these updates, internet and TV provides one with a chance to relax and avoid stress. Media fast enable people to think for themselves. Overusing the internet has seen many people lose their creativity and writing skills. This is as a result of excessive use of chatting engines and shortcuts which have seen the youths lose writing skills. It is difficult for a youth to even construct a sentence without putting in the shortcuts that make it lose meaning and cannot be used in a learning environment. They rely more on communicating in a digital way that they cannot even spell certain words, proper use of grammar is an issue and they are not able to do cursive writing (Vardi, 2011). However, this opportunity can provide them with a chance to use their mind. In conclusion, technology has again consumed people’s time and space, making it impossible to live without technology. Although the human brain is capable of keeping up with the high rate of technological advances, a breather once in a while may be useful to avoid stress and help in relaxation of the mind and body. References Prasad, P. (2011). Information communication technology (ICT) – its waste and consequences. International Journal of Environmental Technology and Management, 363-363. Price, R. (2013). Technology and its Consequences. Radiography, 185-186. Vardi, M. (2011). Technology has social consequences. Communications of the ACM, 5-5. Vorderer, P. (2006). Playing video games: Motives, responses, and consequences. Mahwah, N.J.: Lawrence Erlbaum Associates. Source document

Friday, September 27, 2019

Transcendental movement Essay Example | Topics and Well Written Essays - 1000 words

Transcendental movement - Essay Example lled the concept into the world of human persons and has created the framework with which transcendental no longer connotes the beyond but refers to the â€Å"existence of mental operations†¦something through which human experience is made possible† (Transcendentalism). This change in the appreciation of transcendentalism has been brought by several interrelated human conditions, which acted as the catalyst for the inception of the movement. These conditions are the following. First is the presence of the Unitarians in opposition against the Puritans (Transcendentalism). Unlike the Puritans who believe in the inescapable depravity of humanity, the Unitarians uphold the notion that there is merit inhuman striving. Second, are the revived interests in the work of David Hume the Dialogues on Natural Religion. Third, is skepticism. As skepticism is fuelled by Hume’s work, F. D. E. Schleiermachers Critical Essay Upon the Gospel of St. Luke has opened the idea that the à ¢â‚¬Å"Bible is a product of human history and culture† (Transcendentalism). Fourth, is the Kantian influence. Although several philosophers have contributed to transcendentalism, at the core of their philosophical contributions is the Kantian notion of transcendentalism which stipulates that â€Å"there was a very important class of ideas, or imperative forms, which did not come by experience, but through which experience was acquired; that these were intuitions of the mind itself; and he denominated them Transcendental forms (O, 101–2 qtd in Transcendentalism). The above conditions, which paved the way for transcendentalism, also helped shape its nature. Transcendentalism has become the reaffirmation of the power of the human mind as it inquires into the nature of things and looks into human endeavors while at the same time maintaining â€Å"a modern, non-doctrinal spirituality† (Transcendentalism). It has become one of the most powerful tools with which human complacency and passivity in all facets of

Thursday, September 26, 2019

Legalizing of Marijuana Essay Example | Topics and Well Written Essays - 1000 words

Legalizing of Marijuana - Essay Example This is in a quest to have a share of the war against drugs, which is counterproductive as people tend to go against the law. Decriminalizing marijuana improves the levels of safety in the society by having a reduced number of users, as is the case with over the counter drugs and cigarettes. This is evident since there are fewer cigarette smokers than there are non-smokers. This owes to the fact that smoking is considered a vice, and thus the reduced number falling into the habit. In addition, the use of drugs by black market dealers would be a thing of the past as they use drugs to perpetrate crimes. This is due to the street value attached to marijuana as an illegal drug, and its abundance to anyone who needs it. This way, it is considered fast moving merchandise for which many are willing to put their lives at risk as it is a valuable cash crop. Therefore, legalizing it removes the risk factor and rids mobsters of their criminal activities; moreover, the article states that the us e of legal marijuana blocks anger resulting in fewer incidents of crimes committed in anger, such as wife battering (Havelka). In light of the above issue, Havelka suggests that legalization could bring down the rates of domestic abuse and murder. This is in the last paragraph where he says that the country’s prisons would be less congested and people’s lives would not be ruined by possession of marijuana. Moreover, marijuana holds medicinal benefits to the society in ways that exceed the already available and legal drugs such as tobacco. This is because the toxicity of other drugs like cigarettes affects the health of an individual by causing lung cancer which, in turn, causes death. According the article, there are minimum effects in that there is no evidence of it ever, directly, causing death (Havelka). In addition, it is used to the advantage of the user in that it saves him or her from any kind of stress available, inducing a state of well-being and bringing abou t relaxation, which forms a basis for legalization. Governments stand to benefit from the legalization of marijuana by spending less in incarceration of users and those found in possession in marijuana related cases (Havelka). According to the article, legalization would come in handy by implementing regulations as to who buys and buyers’ age in the consumption of marijuana just as is the case with other drugs such as alcohol and tobacco. In this light, it would keep drug dealers off children and their antics of selling their merchandise to them. This means that members of the society stand to benefit from a legal business that is highly unsaturated and with few investors, governments could make up 6.2 million dollars annually. Havelka argues that the legalization of marijuana could be highly beneficial to the society by coming up with new means of using it other than as drug. This is by using it to make stronger paper for printing that is developed from hemp. He also goes on to argue that decriminalization of marijuana results in fewer marijuana use penalties as compared to its illegalization. Legalization of marijuana is a step towards a dark past where the health of the nation was at risk. This is because the war against drugs, collectively, has had a positive impact on the good health of the population and the social policy. Legalization of marijuana cuts back on the benefits in regard to regulation as availability of marijuana, both legal and illegal one, is

Emerging Disciplines in Analyzing The University Workplace Research Paper

Emerging Disciplines in Analyzing The University Workplace - Research Paper Example The researcher states that industrial engineering and economics play to the nitty-gritty, the practical, the numbers, the devils in the details. They help to quantify how organizations work, what transactions are at play, and what hierarchies are formalized and how that operates. Yet there are emerging disciplines that have begun to change the analysis of organizations irrevocably. Women's studies reminds researchers and analysts of the role of kinship, gender and sexual relations in determining how institutions work: They submit that, without understanding gender roles and inequalities, it is impossible to understand everything from the glass ceiling in corporate America to the mommy track to the second shift. Communications as a discipline informs researchers and analysts that the way that organizations communicate internally and externally, with individuals and with organizations, formally and informally, all are vital to determine how the organization behaves and fares in terms o f survival and managing change. It is impossible, for example, to understand a media institution without knowing how information is communicated up the ladder to the top then disseminated to other institutions like households and businesses. Information systems try to analyze both the usage of computers within institutions and institutions themselves as computational arrangements. And marketing looks at how institutions market their culture internally and externally. Understanding all these disciplines is essential to understanding the operation of the University of Pittsburgh. Psychology of organizations focus on factors like threat rigidity. Threat-rigidity is the tendency of institutions and people like to respond to threats or changes by falling back on established habits that worked in the past. The problem is, like the famous Chinese joke of the farmer who saw a rabbit break its neck on a stump and thereafter waited for another rabbit to do so in order to get a meal again, tha t patterns change and past practice is not always applicable. Sometimes, weathering the storm by sticking to one's guns and using prior effective practices is the right strategy. But other times, rigidity is a problem, and dynamic and creative responses are necessary. Staw et al analyzed, using both sociological and psychological mechanisms, the tendency of institutions to behave like people and freeze up in the face of danger, sticking to the most rigid and subconscious patterns until disaster struck. â€Å"The Penn Central Railroad, for example, continued paying dividends until cash flow dried up completely ...Chrysler Corporation, when faced with the oil crisis and rising gasoline prices, continued large (but efficient) production runs on its largest and most fuel-inefficient cars until inventories overflowed†. Universities like my workplace, the University of Pittsburgh, seem to be particularly vulnerable to this, and the reasons why are helpful to the rigidity hypothesis in general. The university is faced with a major change, say the increasing obsolescence of a particular academic department. It is hard to tell prima facie if this will be a temporary or a permanent phenomenon. Tenure prevents the department from being easily cut or repurposed. In any respect, it makes no sense to remove a vital discipline from the field.

Wednesday, September 25, 2019

Diffrence between ABC costing and the Time Driven ABC costing (HBR) Article

Diffrence between ABC costing and the Time Driven ABC costing (HBR) - Article Example Time Driven ABC was proposed by Robert S. Kaplan and Steven R. Anderson, in 2004. Although ABC had been a trend setter in guiding companies and organizations, still it was unable to keep pace with the ever expanding production lines of companies. Time driven ABC is actually a simplification of the ABC methodology (Kaplan & Bruns). Time Driven ABC requires only the estimation of the practical capacity of resources and the time required for transactional activities. Where ABC does not account for the unused capacity in the organization, Time Driven ABC accounts for the unused capacities, thus opening avenues for the allocation of these capacities to new products or cutting them down. It is easier to maintain and gather the data through this model, as the work force required is far less and also the gathering of the data does not require the employees to be surveyed. The manager can allocate the time for an activity based n his professional observation rather than subjective accounts of the employees. It is easier to calculate and validate as compared to the traditional ABC. The data can also be easily updated. The Time driven ABC method allows for the incorporation of a wide variety of elements in the time equation. It is able to cope with more than just a local department with limited number of activities. It also reduces chances of budget slack, created by withholding of private information held by

Tuesday, September 24, 2019

Derek Jarmans Blue Essay Example | Topics and Well Written Essays - 2000 words

Derek Jarmans Blue - Essay Example Discovering he was HIV positive in 1986, it comes as no surprise that Jarman’s work passionately embraced the call of AIDS activism. Indeed, until his death from AIDS in 1994 a great amount of Jarman’s visual and sound art concerned the nature of homosexual identity and the need for increased attention to victims of this disease. While Jarman’s artistic production exhibits a considerable range of work, from stage design to writing and even conceptual pieces, it’s unquestionably his work in the filmic medium that has garnered him the most critical acclaim. While beginning with crude super 8 mm films, Jarman progressed to more elaborate film art visions. In Sebastianne (1976) Jarman is credited with producing the first British film that depicted homosexuality from a positive perspective. In the 1980s Jarman increasingly turned his attentions to questions of homosexuality and AIDS activism. These themes and style continued until Jarman eventually experienced health concerns and began constructing more paired down works. It is in this context that Jarman’s seminal film Blue was produced in 1993. During the time of its production Jarman was dying of AIDS and his sight was rapidly diminishing. The film itself consists of an entirely blue screen with text and music interspersed in a stream of conscious like narrative format. Rowland Wymer has articulated the film as, â€Å"The return to the suffering body - the blue screen representing not only an 'open door to the soul' but also an after-image on the retina left by the 'shattering bright light of the specialist's camerea' - is also a return to politics.† While the narrative contains ambiguity characteristic of Jarman’s personal artistic approach, it’s clear the film exhibits a relationship between the motif of transcendence and AIDS activism. This essay considers Derek Jarman’s Blue within this context, and attempts to situate it within the broader contex t of Queer theory, and the aural landscape of the relatively new field of sound art. Analysis In great part one detects in Derek Jarman’s Blue the interrelation between the form of the film and the underlining subtext of the film’s narrative and artistic intentions. Perhaps the most pervasive and overarching structural concerns one notes is transcendental nature of how the flow of life equals the stream of conscious flow of the narrative. In these regards one thinks of the transcendent in the Emersonian sense, as life is understood not as the singular entity of the individual, but rather as a universal oneness. This flows from Jarman’s own confrontation with morality in the film and the impending questions all individuals with AIDS must face regarding their own transitory existence. While the film returns to a number of thematic tropes, it is this underlining subtext, namely the motif of transcendence and AIDS activism, that is perhaps most prevalent throughout Jarman’s work in this film. As the film progresses these thematic concerns gradually become articulated through a number of structural means. While the predominant emphasis is on the nature of sound and text, one must also consider Jarman’s implementation of the blue background throughout the entirety of the film. Early in the film, one notes Jarman’s direct discussion of the color blue. The film states, â€Å"Blue is the universal love in which man bathes. It is the terrestrial paradise.† The film then transitions to the narrator describing himself walking along the beach in which he hears the voices of dead friends. Here the blue background represents the transcendence of the ocean and sounds of past friends. It functions as a testament to these individuals who perhaps died from AIDS, drawing attention to the

Monday, September 23, 2019

Should car's price in China much Higher than US Essay

Should car's price in China much Higher than US - Essay Example It is clear that Chinese government policy has led to the skyrocketing prices of cars in China prompting unauthorized trade by small-time American entrepreneurs who export cars for profit. The Beijing car policy was intended to assist the Chinese auto-making industry make large profits but the move seems to benefit other world’s car makers such as General Motors and BMW. This practice is however against the standard industry practice as argued by Tesla who have since thrived in China with their electric cars. Regardless of the higher auto sales and output in China, the policies instituted in the industry shows that for the same car, the cost is higher in China than in U.S. there are also positive record of the number of cars that can be sold in China and US. It is reported that a high number of units of cars are sold in China compared to US despite the higher prices associated with cars in China. This is a sign of ready market in China that act as a green light to many international companies in the car industry to enter the market. Interestingly, the record number of purchase in China is not influenced by prices because car prices are averagely high. US companies tend to engage more in promotional campaigns to promote sales of their products, something that do not bother sellers in China because the market is ever ready. Recently, the Chinese government has warned companies selling their products including cars more expensively than any other market but the auto makers argue that they are entitled to set their prices differently in different markets. The companies argue that the additional cost is to make sure that the cars are sold with proper equipment and warranties for their final destination. However, the price differences between U.S and China has seen unscrupulous business people making huge profits by exporting cars

Sunday, September 22, 2019

History of Special Education Essay Example for Free

History of Special Education Essay The history of Special Education just as any history; is a long battle that has been fought by many who cared in order to bring us to where we are today. Its Journey has and will be never ending; since society is forever evolving. We will be fighting for equal rights in education and in life for many years to come since the definition of Special Education is not a precise one. In this paper you will learn the basics of what injustices we have risen above, to the current state we are in, and even what possibilities the future may hold for the Special Education Teacher and the system you will come to either love or despise. Written documentation of the treatment and education of people with Special needs dates back to the beginning of time; although most were killed before the 17th century and looked at as an abomination. It was not until the 17th Century that these children and adults were alive in institutions where people like Phillipe Pinel, â€Å"one of the founding fathers of modern psychiatry and distinguished teacher of internal medicine, began treatment of persons with mental illness using kindness, respect, and the expectation of appropriate behavior† (Curtis, 1993 as cited in GCU, (n.d. ), para. 10). Pinel set the stage for more courageous individuals to rise above the norm of society and treat people with Special needs as human beings; deserving of kindness and respects as others have been treated for years. Many more doctors, psychologists, and later teachers stood up to take the role as advocate for a person or group of people who were considered Special needs. It was not until the 1800’s when we as a society took notice to this lifetime of injustice that these people with Special needs had endured. In the 1820’s a teacher and later doctor; Samuel Gridley Howe taught a woman named Laura Bridgman, who was both deaf and blind, the alphabet in a Massachusetts school (Encyclopedia Britannica, 2012). It was not until these remarkable acts that people started to believe that those with special needs were not worthless and were capable of being taught the life skills society requires of us. Society took notice but by no means were individuals with Special needs considered equal and deserving of the same education as those of the Caucasian race in the United States at this time. Those with Special needs were still segregated in institutions and schools for people with the same needs; just as people were segregated by the color of their skin. It was not until 1954, and the help of the Supreme Court case Brown v. the Board of Education, Topeka, KS. That it became the responsibility of the United States Government and their Public Education System to teach every child even those with Special needs. This case made it so that NO CHILD could be discriminated against in the education system because of differences. In 1965, the Elementary and Secondary Education Act (ESEA) was enacted to mandate the educational system and provide guidelines for the type of education students should receive; but loop holes were found and people were left out. It was in 1972, that ALL children in the United States were mandated to have a free, appropriate education; and yes it was because of more court cases! This new law’s services were still legally provided in separate classrooms, but at least those classrooms were now mandated to follow the same educational goals as the General Education classrooms were providing their students; just at the level deemed appropriate by the teacher (Encyclopedia Britannica, 2012). After that in 1973, the government passed the Rehabilitation Act, which was the first Civil Rights Educational reform which declared Segregation as an injustice in any case of race, creed, or difference besides age; and therefore illegal. Section 504 of this act requires the documentation and a description of any and all services needed for each student to receive an appropriate education (GCU, 2008). In 1975, Congress enacted the first piece of Legislation that fully described and labeled what was the United States Special Education System and what it consisted of. It was called the Education for All Handicapped Children Act (GCU, 2008). The Final piece of Legislation was the Americans with Disabilities Act of 1990. This act is the second piece of Civil Rights legislation in the history of the United States; it mandates that any physically or mentally handicapped person receive equal opportunity in public accommodations, employment, transportation, state and local government services, and telecommunications (Encyclopedia Britannica, 2012). The Education for All Handicapped Children Act legislation, although it has undergone many amendments’ is still used today. The newest amendment of the act is the Individuals with Disabilities Education Act (IDEA); the name was changed in 1990 and has under gone two re-authorizations since. This Law is there to balance other educational laws such as NCLB 2001 (the amendment to the ESEA for all students in the United States) and the two Civil Right Acts in order to ensure that any student with a disability receives a free and appropriate education. Since NCLB and IDEA provide federal funding to the state and public schools they are extremely detailed and regulated to insure that they are followed. These details’ include, but are not limited to; all disabled students must receive a free and appropriate education as any non disabled student in the in the least restive environment (LRE), nondiscriminatory identification (disability labeling), individualized education program (IEP), zero reject, due process safeguards, and parent and student rights rules and regulations (GCU, (n. d. ), para. 14). There are MANY things I would like to purpose as changes for the upcoming re-authorization of IDEA, but these are the most important ones! The first Thing I would do is have a specific set of criteria that would determine and define Special Education because there is not one definition of what our government considers Special Education. It needs to not be a blanket that can be interpreted in so many ways; this is why we have so many legal cases. Second if the government would like â€Å"Highly Qualified Teachers† then why is it that General Education teachers only have to take 2 classes about the Special Education System yet every classroom in the U. S. is guaranteed to have at least one student with an IEP! Heward cited that more than 6 million children and youth with disabilities, ages 3-21, received Special Education Services during the 2005-2006 school year and that number has only continued to increase in grades 1st -7th due to early detection (U. S. Department of Education, as cited in Heward, 2009, p. 10-11). Last, we consider Children with Behavior problems to be Special Education students, but they have to go through a huge system before we can get them help. Referral, FBA, BIP, BSP, IEP, and then they may be considered a Special Education Student. The law has it mandated that only a Behavior Specialist can do the evaluations; but by law they only require 1 Behavioral Specialist PER DISTRICT (Wheeler, J. , Richey, D. , 2010). It is up to the district to afford or higher more at their discursion. The problem is that running these evaluations and filling out this paper work are not the only responsibilities in their job descriptions. So half (if not more in some districts) of the cases referred are not being diagnosed each year because there are not enough people on the job and hours in a school day (Wheeler, J. , Richey, D. , 2010). The only way any teacher can truly help all of the students they teach; is by knowing the histories and laws of the Education System and the Special Education Services that are available to help them. These services and instructional methods are useful to any student who does not understand a topic at hand; not just the ones labeled Special Education. We need to not wait for a diagnosis to help our students; but start interventions immediately at the first sign of struggle. If the intervention does not help then refer the student for a Special Education Evaluation; but never wait for a child to completely fail in order to seek help. In this paper you learned the basics of what injustices we have raised above throughout history, the current state which we are in, and what possibilities the future may hold for the Special Education Teacher and the system you have come to either love or despise. The future is in your hands; so go out and change the world one student at a time. References Curtis, R. H. (1993). Great lives: medicine. New York: Maxwell Macmillan International. Encyclopedia Britannica. (2012). Online Encyclopedia. Retrieved on April 2, 2012, from www. britannica. com Grand Canyon University. (2008). Resource 2: Special Education Supplment. Retrieved on March 30, 2012, from Angel’s Canyon Connect, Additional Readings at www. my. gcu. edu Grand Canyon University. (n. d. ). SPE 526 Module 1 Readings. Retrieved on March 30, 2012, from Angel’s Canyon Connect, Module 1 Readings at www. my. gcu. edu Heward, William L. (2009). Exceptional Children: An Introduction to Special Education (9th ed. ). Columbus, OH: Published by Merrill. Wheeler, J. , Richey, D. (2010). Behavior Management: Principles and Practices of Positive Behavior Supports (2nd ed. ). Columbus, OH: Merrill.

Saturday, September 21, 2019

Impact of Major Sports Events on the Economy

Impact of Major Sports Events on the Economy Introduction The use of sports markets to explore questions of economic interest has a long history as the majority of this literature analyses US sports, notably American football, basketball, baseball, and ice hockey, whilst there is also a considerable interest in soccer, the leading world sport (For example, the 1998 European Short Course Swimming, 1999 European Show Jumping and the 2001 World Half Marathon Championships). Over the past two decades there has been increased competition among cities, regions and countries to host mega sporting events Therefore Government and other proponents of major sporting events usually seek to back up their claims of the event providing an economic boost by commissioning an economic impact statement. For example, Economic Research Associates (1984) study of the Los Angeles Olympics, Humphreys and Plummers (1992) study of the Atlanta Olympics, and KPMG Peat Marwicks (1993) study of the Sydney Olympics. Hosting a sport event has revealed a number of benefits in our communities and of those benefits, some reasons like increasing community visibility, positive psychic income, and enhancing community image are all common and acceptable postulations. Economic impact in sporting events can be defined as the net change in an economy resulting from a sport event and the change is caused by activity involving the acquisition, operation, development, and use of sport facilities and services (Lieber and Alton, 1983)which in turn generate visitors spending, public spending, employment opportunities, and tax revenue. In study of economic impact Expenditures can be categorized as direct, indirect, and induced effects. For example direct expenditure is the investment needed to meet the increased demand of visitors for goods and services. Indirect effects are the ripple effect of additional rounds of re-circulating the initial spectators dollars. Induced effects are the increase in employment and household income that result from the economic activity fueled by the direct and indirect effects (Dawson, Blahna, Keith, 1993; Howard Crompton, 1995). Sports Economics possesses substantial experience in economic consulting to the sports industry, with specific knowledge of the economic impact of facilities, events, and teams so considering the publicity and scrutiny surrounding such studies, it is imperative to select a firm that not only has substantial experience, but also has a reputation for consistently providing an accurate assessment of economic impact. There are following reasons to conduct economic impact studies of sport events and Firstly, because many sport events in our communities were financed by public tax support, economic impact studies continue to be an important public relations tool for city government. Secondly, there is doubt that sporting events may actually help develop a community in relative to its economy therefore, accurate estimates should be proposed and the results should be reported to community members and Thirdly, as sport is not just an entertainment but an industry so the results of economic impact may be a cornerstone to develop many related businesses in communities. Finally, positive or negative economic results of sport events may be an important method to determine communities draft budget for the coming year so as an example in July of 2001, Beijing was awarded the 2008 Summer Olympic Games so most people assume that such an event will bring enormous economic benefits to the host city not just dur ing the event, but for years afterward. The scale of the organization, facilities and infrastructure required for such a huge undertaking are such that the Games cannot but have substantial economic effects (Sydney 2000 Games, p 2) but what exactly are these economic effects, and how do they affect the quality of life of local residents? The relevance of studies for example, it seems logical that a less developed country will have more to gain from long term growth opportunities. Matheson and Baade (2003) argue, however, that the prospects of mega-sporting events are even worse for developing countries and the opportunity costs of providing state of the art facilities are much higher and lack of modern infrastructure requires significant additional investment. This report examines the wider benefits that move beyond the economic impact and proffers the adoption of the balanced scorecard approach to event evaluation. Moreover, the data from the past economic impact studies were used to produce an economic impact forecasting model designed to predict the economic impact attributable to an event prior to it taking place. This Research have been developed by undertaking wider evaluations of some of the events, for example, the 1998 European Short Course Swimming, 1999 European Show Jumping and the 2001 World Half Marathon Championships. Beyond the economic impact generated by an event, these wider evaluations have also examined the public profile achieved by the events and looked in particular at the media value associated with television coverage and place marketing effects linked to such coverage. This Report also provides additional analysis which helps to put IPL event into context by: Outlining the generic economic benefits and return on investment to a countrys economy of hosting a major event such as IPL. Profiling IPL and comparing it to other similar international events in respect of the key elements underpinning economic impact. Identifying regional factors and drivers that may affect the economic impact of IPL in different regions Outlining the possible contribution to a Host Nations Government via taxation, as a result of hosting IPL, investment and cost associated with IPL. Literature Review on Economic Impact Studies Precursor The aim of this literature review is to understand direct and indirect impact of major sports events on economy and understand how major sports can open new dimension in economy. This has been done through referring various journals, articles and magazines; also a survey has been carried out as part of primary research to analyze impact of major sports event on Economy; however validation of data collected is subject to sources and prevailing conditions. Final phase of this study on IPL covers analysis of contribution of IPL to Indian economy, It analyze that how IPL has opened a new dimension for Indian economy to grow and attracts domestic and foreign investors. This phase also covers SWOT analysis of IPL, reasons critical to success of IPL and future ahead. Statement of Purpose Previously many research studies have contributed to understand economic impact of sport and/or recreational events; however most studies are based upon the researchers personal perception and arguable methodology. The purpose of this study was to review previous economic impact studies and to construct framework for conducting an economic impact study. This entire theoretical framework has been tested by analyzing a case study of economic Impact of mega sports events like Indian Premier League on Indian economy. Literature Review To study Economic impact of sports is challenging topic in the field of management fields because estimating the economic impact of sporting events and make some constructive statement is very difficult and subjective. Due to the subjective nature of social science, ideas and methodology vary from person to person for conducting economic impact studies. The main barrier behind conducting social science research is based on the level of competitiveness and belief in understanding of the material. and also social objects are hidden behind a screen of pre-constructed discourses which present the worst barrier to scientific investigation, and countless sociologists believe they are talking about the object of study when they are merely relaying the discourse which, in sport as elsewhere, the object produces about itself, whether through its officials, supporters or journalists (Bourdieu, 1999). Therefore, construction of truly scientific objects implies a break with common representation s, which can notably be effected by taking these pre-notions as the object of study so this report examines the wider benefits that move beyond the economic impact and proffers the adoption of the balanced scorecard approach to event evaluation. This consolidated piece of research builds on the original Measuring Success in 1999 which was based on the premise that major sports events have the potential to achieve significant economic impacts for the host town, city or area but economic impact is now one of the parameters upon which an events success is measured. Major sports events have the potential to achieve significant economic impacts for the host town, city or area, Countries, who host the mega sports event, should make a roadmap for significant investments in sports venues and other infrastructure. It is generally assumed that the scale of such event and roadmap of the preparation for it will create large and long lasting economic benefits to the host country. This would result in huge economic benefits that would have significant economic impact. However unfortunately these studies are constructed around misapplications of economic theoretical framework that virtually guarantee their projections will be large. Ex-post studies have consistently showed no evidence of positive economic impacts from mega-sporting events even remotely approaching the estimates in economic impact studies. For example, in the 2008 Summer Olympic Games in Beijing, China have put up huge investments in infrastructure and facility recreation to a new level. Th e opportunity for long term economic benefits from the mega sports event like Beijing, critically depend on how well mega sports events related investments in venues and infrastructure can be incorporated into the overall economy in the years following the Games In current scenario economic impact studies have become standard operating procedure for supporters of public funding for sports events. It has led to acceptance of their findings by the government and public due to their prevalence with no critical evaluation. Due to the huge investment involve in such high profile mega sports events, large and positive Economic effects are taken as given; the studies confirm what is already believed. The promise of worldwide exposure and economic gain has made hosting these major and regularly scheduled sporting affairs a lucrative goal for aspiring cities around the world (Short 2000, p. 320). Hosting a mega sport event like Olympic, has exhibited a number of large and long lasting benefits in our communities like enhancing community image, increasing community visibility and positive psychic income are all common and acceptable postulations. However, sport is not just limited to an entertainment, also it act as full fledge industry, the results of economic impact may be a cornerstone to develop many related businesses in communities. Positive or negative economic results of sport events may be a critical factor to determine communities draft budget for the coming year. Mega-events such as the Olympic Games require large sums of public money to be spent on venues and infrastructure improvements. Economic impact studies are often commissioned In order to justify the use of large sum of public money towards invariably large inflows of money that will have a long-term positive effect on the economy by such means as job creation and visitor spending. Scale of the mega sports event which attract large amounts of money from outside a local economy, are forecasted to have economic impacts in the billions of dollars The simple elegance of economic impact studies, injections of money circulating over and over in an economy to create a multiplier effect, has an alluring something for-nothing quality that is hard to refute. However to justify a counter argument can be difficult due to numerous mistakes made in economic impact studies. Critics have focused on numerous subjective areas like: 1) using multipliers that are too large, 2) treating costs as benefits, 3) ignoring opportunity costs and 4) using gross spending instead of net changes. In hosting mega sports event the major part of investment required on constructing stadiums, which to a large degree is spent on hiring construction workers and purchasing materials from local suppliers, is counted as a benefit to the local economy. However It is backward looking and the most egregious error in economic impact studies, which looks on production cost benefit of the project and ignores the effect of the actual consumption of the products on economy. Ex-post studies, however, have consistently found no evidence of positive economic impacts from mega-sporting events even remotely approaching the estimates in economic impact studies. In a study of the impact of Super Bowls on local economies, Philip Porter (1999) found no measurable impact on spending associated with the event. The projected spending and spill over benefits of regional impact models ever materialize (Porter 1999, p. 61) Porters explanation is that capacity constraints in the hotel industry cause room prices to increase with no change in occupancy rates. Higher rates contribute to the crowding out of regular traffic and net spending in areas other than hotel rooms changes little or not at all. Longer term sports programs, usually involving stadium subsidies to attract or keep professional teams, have also failed to deliver on projected economic benefits. Even for cities that usually are considered success stories for sports development strategy, such as Baltimore (Hamilton and Kahn 1997) and Indianapolis (Rosentraub 1994), empirical research does not find evidence of statistically or economically significant positive impacts. Sports economists, on the other hand, have found economic impact studies lacking both in theory and practice. Ex-post studies have consistently failed to find evidence of any economic benefits related to sports teams and facilities. In examining recent retrospective studies, Coates and Humphreys (2003, p. 6) concluded building new sports facilities and attracting new professional sports teams did not raise income per capita or total employment in any US city. A closer look at the methodology of such studies reveals an appealing but fundamentally flawed line of economic reasoning that virtually guarantees a forecast of large economic benefits. The term economic impact analysis refers to rigorous surveys, research, and modeling to estimate the direct and indirect economic effects of an entity or event on the local, county, state, or U.S. economy, as measured by employment, tax revenue, income, or gross product (overall economic output). The impact of an economic event is the summation of direct effects and indirect effects. For example, when a hundred dollars is invested in building a new library in a city, that money (the stimulus) flows through the local economy multiple times as construction supplies are purchased, and as construction workers spend their paychecks at local supermarkets, restaurants, and other retailers, who in turn buy more inventory, and so on. That is, an initial stimulus triggers a chain of spending. This chain of spending is estimated via multipliers. The term economic impact used in isolation can be interpreted in different ways in both the short term and long term. Therefore, in order to be clear what is meant in the context of the sixteen events reviewed in this report, UK Sport has adopted the following definition within its major events strategy: The net economic change in a host community that results from spending attributed to a sports event or facility. Turco Kelsey (1992) The change is caused by activity involving the acquisition, operation, development, and use of sport facilities and services (Lieber Alton, 1983). These in turn generate visitors spending, public spending, employment opportunities, and tax revenue. Specifically, the economic impacts of expenditure are composed of direct, indirect, and induced effects. Direct effects are the purchases needed to meet the increased demand of visitors for goods and services. Indirect effects are the ripple effect of additional rounds of re-circulating the initial spectators dollars. Induced effects are the increase in employment and household income that result from the economic activity fueled by the direct and indirect effects (Dawson, Blahna, Keith, 1993; Howard Crompton, 1995). The initial construction of a $10 million sports facility provides an initial impact of $10 million on the local economy. This is the direct impact. Clearly, the construction of the facility will require concrete, steel, co nstruction workers, and so forth. The money spent on these materials and services comprises the indirect expenditures, or the indirect impacts. (Hefner 1990, pp. 4-5) In high level terms economic impact studies aim to measure the increased economic activity surrounding an event. For sporting events, the key stimulants of activity are the expenditure of spectators, event organisers and other stakeholders, which flow through the local economy to expand total regional and national GDP. The diagram below illustrates the principal components of economic impact. There are three broad areas in which impact will occur, as follows: Core impacts primarily comprising expenditure by, or generated from, international spectators attending sports events from tickets and match day catering; Other direct impacts comprising spending by spectators and other visitors on accommodation, food and beverage, transport and other spending, as well as investment in infrastructure; and Indirect and induced impacts relating to the ripple effect as the direct spending is recycled through the economy. The primary components are indirect impacts, achieved largely by businesses spending on suppliers, and induced impacts, as recipients reinvest money in the economy themselves. In addition, there is also significant expenditure by domestic residents. Domestic spending comprises an important element of the full value of sports event to a Host Nation. Economic impact is based on the theory that a dollar flowing into an economy, that otherwise would not have been spent, is a benefit to the economy. Economic impact studies not only measure economic impact, but are also used to provide information in the decision to publicly fund sports venues or sports commissions/authorities, or to measure the success of events hosted in a local community in generating positive economic outcomes for both the event owners and the locale. Economic impact analysis measures new spending in a local economy due to the presence of, for example, a facility or an event. The change in the economy is measured in terms of total new spending, fiscal impact (total new taxes collected), personal income generated, and jobs created, both directly and indirectly. By increasing the new money in an economy, the economic benefit is serving a greater good by increasing government tax revenue, augmenting business income, and ultimately resulting in more jobs and higher personal income for residents of that economy. In developing the model there are specific regional factors and drivers that will have an influence on the economic impact The diagram below illustrates the key components in determining the potential economic impact : Event Economic Effects/Impacts (Pre-event Post-event phases) Economic growth (GDP) and impact Targeted growth in economic relevant sectors Direct and indirect employment created Direct, indirect and induced impacts (Multipliers Analysis) Economic-social Net Present Value Touristy flows (visitors economy) Olympic legacy (stadia infra-structures) Globalization (Global branding exposure) Sports Economics possesses substantial experience in economic consulting to the sports industry, with specific knowledge of the economic impact of facilities, events, and teams. Considering the publicity and scrutiny surrounding such studies, it is imperative to select a firm that not only has substantial experience, but also has a reputation for consistently providing an accurate assessment of economic impact. Sports Economics methodology is sound and defensible, and we are qualified to and capable of affirming our results to any audience necessary The benefit in economic terms to a host economy is defined according to the additional expenditure by visitors to that economy which is directly attributable to the staging of the event. These visitors can come from elsewhere in the same country or from overseas. If the visitors come from elsewhere in the same country, any economic impact is actually a redistribution of money around that countrys economy and is not necessarily new money to the economy. Visitors from overseas actually provide new money in the form of invisible exports and potentially a net export effect on overall GDP. One might argue that the quality of economic impact can be gauged according to the net export effect associated with an event, namely the extent of any new money brought into the UK economy from overseas visitors (and other sources) as a result of staging an event. However, this may be of little concern to local organisers who do not care whether any additional expenditure is attributable to someone fro m for example the USA or elsewhere in the UK, hence redistribution is not an issue. The main point of note is that only some people are eligible for inclusion in the economic impact calculations i.e. visitors to the host city or area specifically as a result of an event being staged. The remainder live locally and their expenditure would have been made regardless of a specific event taking place, hence such expenditure is termed deadweight and not eligible for inclusion in the calculations. Obtaining a value for the initial impact of a team or event is the first step in any economic impact study. The initial impact is then magnified through the use of a multiplier, based on the idea that money brought into a local economy will be respent over and over, becoming income for others in the economy. In this way a multiplier also magnifies the errors made in calculating initial impact, especially by once again failing to recognize opportunity costs. The multiplier is applied to any new spending in the economy regardless of the source. If the multiplier does not depend on the spending source, then it is useless in the comparison of alternative projects. The multiplier effect accounts for the overall economic impact of a sport event. The multiplier effect demonstrates the process through which initial spending in a region generates further rounds of re-spending within the region. The ripping process of subsequent re-spending is the multiplier effect. The basic principle of the multiplier effect begins with an initial spending as an increased income into an economy. A portion of the increased income is spent and further re-spent within the region (Archer, 1984; Crompton, 1995; Wang, 1997). In summary, there are three elements that contribute to the total impact of visitor spending: Direct impact (the first-round effect of visitor spending), Indirect impact (the ripple effect of additional rounds of re-circulating the initial visitors dollars), and Induced impact, which is further ripple effects caused by employees of impacted business spending some of their salaries and wages in other business in the host community (Howard Crompton, 1995). A variety of multiplier used modeling techniques are available: TEIM (Travel Economic Impact Model), RIMS (Regional Input-output Modeling System) (Donnelly, Vaske, DeRuiter, Loomis, 1998; Wang, 1997), TDSM (Tourism Development Simulation Model) (Donnelly, et al., 1998), RIMS II (Regional Input-output Modeling System, version II) (Wang, 1997), ROI (measuring financial Return On Investment) (Turco Navarro, 1993), and IMPLAN (Impact Analysis for Planning) (Bushnell Hyle, 1985; Dawson, Blahna, Keith, 1993; Donnelly, et al., 1998; Howard Crompton, 1995; and Wang, 1997). Of those modeling techniques, IMPLAN is one of popular methods. The IMPLAN model was developed by the U.S. Forest Service and Engineer Economics Associates, Inc. The IMPLAN develops input-output models for all states and counties in the United States. This model was used to estimate the employment, income, and net sales and adopted as the regional impact analysis program-of-choice. Another often-used model is RIMS, whi ch was developed by the U.S. Department of Commerce, Bureau of Economic Analysis (BEA). This model also offers input-output tables down to the country level (Turco Kelsey, 1992). Also, a lot of simple formulas were developed to conduct economic impact study of sport events by local sport commission companies. In addition to the standard projections of economic impact, Olympic studies also include longer term benefits sometimes referred to as the Olympic Legacy. These legacy effects, derived from positive publicity from the Games, include increased tourism after the Games, attraction of business, and infrastructure investments that improve the urban environment. Legacy impacts are generally not incorporated into the economic impact numbers, but rather offered as an additional, unquantifiable benefit. The lack of any ex post study that finds improvements in economic growth or living standards due to mega events should cast some suspicion on the legacy effects of Olympics, or at least the ability of such effects to be transformed into real economic benefits to the local economy. Baade and Matheson (2002) found the evidence suggests that the economic impact of the Olympics is transitory, onetime changes rather than a steady-state change (p. 28). Empirical Analyses of Economic Impact Statements It is one thing to point out bias that could potentially be introduced in impact studies. It is another thing altogether to examine whether actual economic impact studies are, in practice, truly flawed. One tool that can be used to determine the accuracy of economic impact studies is ex post comparisons of predicted economic gains to actual economic performance of cities hosting sporting events. Empirical studies have been conducted on the observed economic impacts of large sporting events as well as on the construction of new sport facilities. On the sport facility side, numerous researchers have examined the relationship between new facilities and economic growth in metropolitan areas (Baade Dye, 1990; Rosentraub, 1994; Baade, 1996; Noll Zimbalist, 1997; Coates Humphreys, 1999). In every case, independent analysis of economic impacts made by newly built stadiums and arenas has uniformly found no statistically significant positive correlation between sport facility construction and economic development (Siegfried Zimbalist, 2000). This stands in stark contrast to the claims of teams and leagues, who assert that the large economic benefits of professional franchises merit considerable public expenditures on stadiums and arenas. On the events side, nearly every national or international sporting event elicits claims of huge benefits accruing to the host city. For example, the National Football League typically claims an economic impact from the Super Bowl of around $400 million (National Football League, 1999), Major League Baseball attaches a $75 million benefit to the All-Star Game (Selig et al., 1999), and the NCAA Final Four in Mens Basketball is estimated to generate from $30 million to $110 million (Mensheha, 1998; Anderson, 2001). Multi-day events such as the Olympics or soccer World Cup produce even larger figures. The pre-Olympics estimates for Atlantas Games in 1996 suggested the event would generate $5.1 billion in direct and indirect economic activity and 77,000 new jobs in Georgia (Humphreys Plummer, 1995). In many cases, variation in the estimates of benefits alone raises questions about the validity of studies. A series of economic impact studies of the NBA All-Star game produced numbers ranging from a $3 million windfall for the 1992 game in Orlando to a $35 million bonanza for the game three years earlier in Houston (Houck, 2000). The ten-fold disparity in the estimated impact of the event in different years serves to illustrate the ad hoc nature of these studies. Similarly, ahead of the 1997 NCAA Womens Basketball Final Four, an economic impact of $7 million was estimated for the local economy in Cincinnati, while the same event two years later was predicted to produce a $32 million impact on the San Jose economy (Knight Ridder News Service, 1999). Such increases cannot be explained by changes in general price levels or growth in the popularity of the tournament. Instead, they are explained by the fact that economic impact studies are highly subjective and vulnerable to significant error as well as manipulation. In further cases, the size of an estimate can strain credulity. The Sports Management Research Institute estimated the direct economic benefit of the U. S. Open tennis tournament in Flushing Meadows, NY, to be $420 million for the tri-state area, more than any other sporting or entertainment event in any city in the United States; this sum represents 3% of the total annual direct economic impact of tourism for New York (United States Tennis Association, 2001). It is simply impossible to believe that 1 in 30 tourists to New York City in any given year are visiting the city solely to attend the U. S. Open. Similarly, the projected $6 billion impact of a proposed World Cup in South Africa in 2006 would suggest that soccer games and their ancillary activities would represent over 4% of the entire gross domestic product of the country in that year (South Africa Football Association, 2000). As in the case of sports facilities, independent work on the economic impact of mega-sporting events has routinely found the effect of these events on host communities to be either insignificant or an order of magnitude less than the figures espoused by the sports promoters. In a study of six Super Bowls dating back to 1979, Porter (1999) found no increase in taxable sales in the host community compared to previous years without the game. Similarly, Baade and Matheson (2000) found that hosting the Super Bowl was associated with an increase in employment in host cities of 537 jobs, for a total impact of approximately $32 million, less than one-tenth the figure trumpeted by the NFL. In a study of 25 Major League Baseball all-star games held between 1973 and 1997, Baade and Matheson (2001) found that, in the case of three all-star games in California (1987, 1989, 1992), the events were correlated with worse-than-expected employment growth in host cities and were furthermore associated w ith an average reduction in taxable sales of nearly $30 million. Finally, Baade and Mathesons examination (1999) of the Olympic Games held in Los Angeles in 1984 and Atlanta in 1996 found total observed increases in economic activity of $100 million and of $440 million to $1.7 billion, respectively. While the range of the economic impact for Atlanta exhibits a great deal of uncertainty, even the most favorable figure is only one-third of the amount claimed by the host committee. Tax impact With its large economic footprint, long duration and significant international visitor numbers, mega sports event delivers substantial tax revenues to a Host Nations government. This section outlines the potential types of tax revenue that can accrue to a sport event host government and an indication of the possible levels of such tax revenue. In summary, the tax revenues to the government of the Host Nation include: Sales t

Friday, September 20, 2019

Emotion Equally Moral

Emotion Equally Moral ARE REASON AND EMOTION EQUALLY NECESSARY IN JUSTIFYING MORAL DECISIONS? Since the birth of human onto this earth, reasons and emotions are frequently used by us to justify any decisions made. However, to what extent that both of them play an important role in making decisions? This raises some arguable questions concerning reason and emotion; are they really equally necessary? Equally important means both factors must be present and without any of the factors which are reason and emotion, the decision cannot be justified. With that, I would say that reason and emotion have the same significant important role in justifying moral decision. Both of them work together to drive us in our daily life so the decisions made will be the best for the sake of human being. Thus, this essay will consider the equal role of reason and emotion in justifying moral decisions. First of all, how this two ways of knowing works together. Reason is the ability to think logically regarded as a basis for knowledge, while emotion is a strong feeling towards what you believed in and influencing behaviors. Reason and emotion are equally necessary in ethic as in justifying decisions emotion will be the catalyst for the next process which is reasoning. Rachel Carlson in his quote says, â€Å"If facts are the seeds that later produce knowledge and wisdom, then the emotions and the impressions of the senses are the fertile soil in which the seeds must grow†. As example, the news of natural disaster of Cyclone Sidr in the southern part of Bangladesh because of the global warming effect, the picture of 273,000 houses were destroyed and 650,000 damaged and more than 3,000 people dead will emotionally affect the reader. Then, the emotions will tell us the sympathy to the victims of the disaster. It would stimulate the reason to the morality of the countries that let their factories released the gases that caused the global warming disaster. Here, the emotion is the catalyst for the reason to take place. However, without the reasoning, the information from the news cannot be organized and to sort out the news in the rational way. The emotion make the reader of the news felt sympathy to the victims of the cyclone and the reason makes sense of the emotion part and end up with the moral decisions of the news. As Joseph Cook aptly commented, â€Å"Conscience is our magnetic compass; reason our chart†. Even reason and emotion equally necessary in justifying moral decisions, somehow reason play more important role as it can explain certain things that cannot be explained by emotion. In justifying a decision, it must be reasonable and acceptable. Emotion can distract what is wrong and what is right because it depends solely on what a person sees and feel. Thus, reason must present in the process to justify and correct what emotion think of. As example, if a pregnant women wanted to have an abortion. On the emotion level, she might think that having a baby is a burden for her. She just wants fun from the sex but she refuses the baby. She wants to get rid of the baby so that she does not have to take care of the baby and continue with her previous life. Her immediate response is the option to abort the baby. At that particular time, it may be right for her to abort the baby. But then, the feeling of a mother declines her to do the abortion and the reasoning process began. She started to consider the debate, ‘it is killing, and the baby deserve a live. Perhaps she might consider that it was not the babys fault, so why should the baby take it. Or maybe she poss ibly will consider her religion not allow abortion. So, the reasoning process continues until the women can justify her decision to do the abortion or not. Here we can see both are equally significant. Reasoning comes from the emotion process but the emotion itself cannot justify the decision that going to make. Thus, one cannot take place without the other. However, in this so-called civilization era where the cost of living is increasing, the option to abort the baby will be the most suitable choice for most of the people. Their reasoning brought them to that kind of decision because they claim having a baby will cost them a lot and they cant afford it. Even though they will feel it is a cruel action through their emotion, but it does not prevent the mother to abort that baby. In view of the fact that emotion is a feeling that is given form by a thought, it is usually bounded from the past experience that would influence the emotion that is created. If the past experience of the person is good, the person will have the good side of emotion or otherwise, the experience will end up with the bad emotion toward something. As a case in point, a person witnesses a horrible accident happened in front of his eyes. He can see the victims of the accident screaming for help. Very luckily, the person has some knowledge about the medical knowledge especially in emergency situation. However, because of the past experience where he failed to save a few lives after he gave the medical treatment, the person felt guilty and had the trauma. His emotion tells him not to help the victims as they would die because of him by justifying the action from his past experience. But then, he tries to reason his emotion; does it an appropriate action to let the victims that are really i n need for some help as he was able to help them? Does it worth him just to see them helplessly facing the end of their life? After a battle between his emotion and reason, in the end he might decide to help the victims. Even though in this example it is seen like reason is overpower emotion but actually they are equal. Someone may argue that reason is the cause that makes him to help the person. But in reality if his emotion is not stable enough or he did not have the confidence to help them but his reason push him to help, the probability that the victims would survive is low because he does not has the mental strength or something to inspire him to help them. This is just like what Winston Churchill has said, â€Å"Before you can inspire with emotion, you must be swamped with it yourself. Before you can move their tears, your own must flow. To convince them, you must yourself believe†. After his reason corrects his emotion or change the perception made by his emotion to inspire him, then he was able to help them. By looking at this example, it is clearly seen that reason has been plays the role the change the emotion of the person and the emotion has justified the decision that he going to make. Here, at first emotion stimulate the reason to work and in the later stage reason corrected and stimulates the emotion. Both of the factors play such equal role in justifying the decision as one might get it wrong without another one or perhaps the decision cannot be justified. There are some limitations where sometimes reason and emotion do not equal in making an ethical issue. This is frequently happen in the religious belief, field of works, and the level of knowledge of the person. In the religion such as Islam and Christian, bigamy (polygamy, adultery) is prohibited in those religions. Although a person wants to have more wives or having a little experience of sex before marriage which comes from his emotion, he cannot do that because of his religion. His reasoning will prevent him to do it as it is against the belief of him to his religion. In the field of work such as judge, emotion must be put aside to justify the verdict that going to make. A judge must only depends to the reason from the facts either the accused person is guilty or not. This is the situation where reason and emotion do not play equally necessary in justifying moral decisions. In conclusions, reason and emotion equally necessary in justifying moral decision, because emotion can change according to situation but reason will justify the emotion with logic and hence will drive us to the correct interpretation of the ethical issue. But, reason can only exist and be significant if and only if emotion exists. Emotion will be the catalyst for reason to work. In most of our life, we cannot deny the role of emotion and reason. However, other ways of knowing such as perception and language also can be important in justifying moral decisions but reason and emotion exist in the equal way to justify any moral decision that we make in our life. Therefore, reason and emotion are equally necessary in justifying moral decisions.

Thursday, September 19, 2019

Creative Story: Day The World Turned Black :: essays research papers

Creative Story: Day The World Turned Black Everyday the sun would rise and the moon would set and everybody would wake up to a new morning. Today was a special day in October, for the sun did not rise and the moon did not set and everyone woke to a full moon. During the night the sun had mysteriously vanished and this inscrutable incident enervated the most brilliant of minds . This caused aberrant behavior throughout the globe. Nevertheless there were a few vivacious individuals brave enough to find out what happened. They start their adventure by taking off in a space shuttle destined for outer space. As they reach orbit they witness the most amazing thing that any of them have ever seen. They watched the sun being sucked into nothing and something pushing it in. They change their course and follow the sun. As they get there, they realize that they are also being pulled in along with the sun and that their decision is at this point irrevocable. The funny thing was that the sun emanated no heat and that the moon started to glow much brighter than normal. It turns out that the moon was now supplying the earth with the heat that was needed to keep most happy. The sun, and both ships are now closed up in the thing and are increasing their velocity as they head for some minuscule object way in the distance. The team of explorers decide to catch the other ship but it is on the opposite side of the sun. It takes them a few days but they finally reach the other ship. The only thing that they cannot figure out is how to make contact with the other ship. They have exhausted every possibility and the only thing they have done is wasted time. They are floating in nothing, the scenery looks black and the only thing that they can see are the sun, the other ship, and the thing that they are flying towards. The ship surroundings are so amazing that they would whet your imagination beyond belief. Nevertheless, they are anxious to reach it in order to find out what it is. After doing nothing for two days they finally receive some contact with the other ship via Morse code. Using this to talk, they establish audio communication. Talking for a few hours they realize that both sides have no idea where they are headed. The only instructions that the other ship had received, were to push the sun into the hole and wait till they reach the end of the tunnel.

Wednesday, September 18, 2019

Lupus Essay -- essays research papers

Lupus is an autoimmune disease that attacks women between the ages of 15 and 40. It occurs less often in men than in women. The people affected by lupus vary depending on the country or region. In the US alone, the prevalence rate is highest among Asians of Hawaii, blacks of Caribbean origin, and Native Americans of the Sioux, Arapahoe, and Crow tribes. Lupus is a disease that affects the immune system. We can think of the immune system as an army within the body with hundreds of defenders (known as antibodies). They defend the body from attack by germs and viruses. In lupus, however, the immune system becomes overactive and creates antibodies that attack healthy tissues in the body, such as: the skin, kidneys, lungs, heart and brain. This attack induces inflammation, causing redness, pain, and swelling. It is not contagious. Symptoms come and go and vary from person to person. The symptoms can develop so slowly that the person may not notice for a long time. When the lupus symptoms are evident, they are called flares or relapses. When the symptoms are better, it is said that they are in remission. There are three major types of lupus: 1.  Ã‚  Ã‚  Ã‚  Ã‚  Systemic Lupus Erythematosus - lupus that affects certain parts of the body 2.  Ã‚  Ã‚  Ã‚  Ã‚  Discoid or Cutaneous Lupus - lupus mainly of the skin 3.  Ã‚  Ã‚  Ã‚  Ã‚  Drug-Induced Lupus - lupus caused by medicine Systemic lupus erythematosus, sometimes called SLE, is the most serious form of the disease. Systemic means that it may affect many parts of the body, such as the joints, skin, kidneys, lungs, heart, or the brain. This type of lupus can be mild or serious. If it is not treated, systemic lupus can cause damage to the organs inside your body. Discoid and cutaneous lupus mainly affects the skin. The person may have a red rash or a color change of the skin on the face, scalp, or other parts of the body. Drug-induced lupus is caused by a small number of prescription medications. The person with drug-induced lupus may have the same symptoms as the person with systemic lupus, but it is usually less serious. Usually when the medicine is stopped, the disease goes away. The most common drugs that can cause lupus are procainamide, used for heart problems, hydralazine used for high blood pressure, and dilantin used for seizures. Drug-induced lupus is usually found i... ...nbsp;  Chloroquine, (Aralen) o  Ã‚  Ã‚  Ã‚  Ã‚  Hydroxychloroquine, (Plaquenil) o  Ã‚  Ã‚  Ã‚  Ã‚  Quinacrine, (Atabrine) †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Chemotheraphy drugs o  Ã‚  Ã‚  Ã‚  Ã‚  Azathioprine, (Imuran) o  Ã‚  Ã‚  Ã‚  Ã‚  Cyclophosphamide, (Cytoxan) If, after diagnosis of lupus, the patient should develop pain in the chest previously undiagnosed that is crushing or squeezing, shortness of breathe that is preventing the patient to breathe adequately, or more than two symptoms of a stroke, 911 or another emergency service should be called immediately. The doctor should be called immediately if the patient develops chest pain, shortness of breathe, blood in the urine or urinating less than normal, a fever over 100.5 with or without a headache or body aches, experience depression or change in behavior, numbness or tingling in the hands or feet, dizzy or muscle weakness, or have swelling of the lower extremities and have been diagnosed with lupus.   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  There is no cure, no way to prevent lupus, and there is no definitive treatment.   Ã‚  Ã‚  Ã‚  Ã‚  

Tuesday, September 17, 2019

Sony Aibo Case Study

Sony AIBO case analysis AIBO, a robotic dog doesn’t do anything useful at all, but provides â€Å"entertainment† by stimulating some of the personality characteristics of a pet without the inconvenience of a real animal. According to Toshitada Doi, Sony’s leading computer engineer, AIBO is a computer that provides love and healing for people. The first generation ERS-110 can imitate dog’s behaviors, â€Å"see†, show â€Å"emotions†, â€Å"learn† and evolve â€Å"personality†. The second generation ERS-210 has voice recognition and more dexterous.The new AIBO came with new software options as well. After adding wireless LAN technology, Sony has unveiled its new â€Å"entertainment architecture†, dubbed OPEN-R, which provided third-party developers with the ability to create any number of software applications as well as hardware modules. Though priced at whopping $2,500, $1,500 the second generation, Sony’s profit m argin on the AIBO was close to zero. It is the software applications and hardware modules developed by Sony and third-party developers that makes money for the company.AIBO has created such a stir that only two products had in the history of Sony: the original Walkman and the Playstation game console, far exceeding the developers’ expectations. It is such a success in Japan; the American market is not that hot. Par of the reasons were the culture differences between these two countries. In Japan, many people live in small apartments where real pets are not allowed. And Japan has a large elderly population, to whom a companion without any inconvenience is perfect.Besides, robots in Japanese culture are heroes and Japanese are so fascinated about high-technology while to older Americans, too lifelike technology is dangerous and threatening. Apart from the culture elements, most customers were confused of what Sony was selling. The confusion was compounded by the release of a nu mber of low-end knock-offs. The performance of five years’, six prototypes’, and millions of yen’s outcome, AIBO, is so obviously superior to those cheap imitations, it is difficult to consider these knock-offs â€Å"competition†.At the other end of the competitive spectrum are robots that can â€Å"do something†Ã¢â‚¬â€ perform â€Å"serious† household tasks. Admitting that these types of â€Å"functional† robots were much easier for Americans to understand, Sony has provided new software applications so that AIBOs can read emails and pre-selected websites and owners can remotely control their AIBOs’ movements. With more and more software applications and hardware modules being built on the base of OPEN-R technology, the possibilities are really limitless.As to broaden the American market, I think several questions should be considered before making the decision of whether Sony should begin mass advertising. What is the popula rity of AIBO in America? What are the main concerns that stop Americans to reach into their pocket to pay for an AIBO? Standing in the Americans’ shoes, what do they want from a robot dog? Will sales of AIBO be stimulated by the mass advertising? Is the return going to be enough to cover the cost of mass advertising? Which medium might be the best way to touch the audiences?Further analysis of American market and culture should be done before making the decision. Since Sony has created AIBO Town, a magazine for AIBO devotees, and Cartoon industry is very mature in Japan, AIBO cartoon, AIBO comic books, AIBO video games and a series of AIBO related products can create infatuation with the robotic dogs, and the popularization of robotic dogs, vice versa, will promote the sales of the derivatives. The possibilities of AIBO are limitless. With more and more applications developed, AIBO can be a functional companion.For instance, AIBO could be used to guide blind people, the senso r can get information of the owner’s health condition when he/she touches an AIBO’s head, AIBO can play music, the owner can monitor his/her house when traveling, AIBO can work as a projector, etc. The price of the AIBO can not be much lower than the cost of manufacturing cost, or the margin profit. As AIBOs are equipped with more and more functions, people have a clearer understanding of what Sony is selling and are more willing to pay for them.

Monday, September 16, 2019

Maggie Hobson Essay

Maggie’s personality in act one gives us the impression that she is very bossy and always wants her own way, â€Å"this is a shop you know, we are not here to let people go without buying†. She is bossing Albert Prosser into buying a pair of boots. I think that this makes her have an unpleasant appearance and is not the sort of person people like very much. During the play the author changes your mind by showing a different aspect to her personality. In act one, she acts very busy â€Å"she crosses and takes her place at desk†, â€Å"she busies herself with an account book†. This makes us think that she is the main boss of the shop. We also think that she does most of the work. The first thoughts of her is that she is anti-social. Alice : â€Å"oh it’s you, I hoped it was father going out†. Maggie : â€Å"it isn’t†. She is acting ‘businesslike’ and doesn’t seem to be acting very friendly to her sister Alice. Maggie is unromantic, she doesn’t think that there is any need for courtship before marriage, â€Å"See that slipper with the fancy buckle on to make it pretty ? Courting’s like that my lass. All glitter and no use to nobody. † This shows that she doesn’t believe in courting. Really courting is nothing like a slipper, but Maggie has a practical personality and doesn’t believe in wasting time. She is a lady who always get what she wants and doesn’t believe that you should waste time over courting when you can get married straight away. Maggie organises the household and arranges the dinner time, â€Å"so that, if you stay more than an hour in the Moonraker’s Inn, you’ll be late for it. † This show that she is trying to take over the main lead in the family role, when it should be her father’s role to say when the dinner should be ready because that was the norm in that era. Maggie has swapped roles with him. Hobson is very rude to his daughters, Alice and Vicky, about their delight in fashionable clothing and the idea of getting them married. Maggie is not included in the conversation of marriage. She then asks him what he thinks of her getting married. He lets her know he hasn’t given her any thought of marriage and is very rude giving his opinion of her, â€Å"but if you want the brutal truth, you’re pass the marrying age, you’re a proper old maid Maggie if ever there was one. † She reacts offended and upset to this remark and tells him that she is only thirty. We can tell that she wants to get married as well as her two sisters, Alice and Vicky.

Sunday, September 15, 2019

Young People Have More Want Than Needs. What Are Your View?

Young People Have More Wants than Needs. What do you think? This materialistic world produces enormous amount of goods and services to satiate our wants more than our needs. The attitude of satisfying one’s wants has almost always preceded one’s needs. This new wave of attitude is especially obvious in young people who have endless desires to have what they want instead of what they actually need. Consequently, nowadays, we have often heard the phrase â€Å"I want† and rarely get to hear â€Å"I need† from young people.This is especially evident in the things young people are seeking today. No doubt, good education is part of it and it is indeed necessary. However, some have become so obsessed with achieving better grades that they are willing to spend a fortune on getting additional help beyond their school for the sake of beating their classmates in academic results. Wanting to achieve their objectives, some have hired a few personal tutors to help them out. Instead of relying and making good use of what is already provided to them, such ones have taken things for granted.They do not see that their needs have actually been fulfilled but focus too much on their wants, which is getting better results to perhaps outshine their peers. Regrettably, this kind of obsession would mean that their parents’ hard-earned money is spent wastefully or even unwisely. For what, for satisfying their wants when their needs have actually been met. Additionally, the pursuit of keeping up to date with fashion is all too common in young people.These things are not bad in themselves but to maintain one’s closet with the latest fashion means that young ones may often spend beyond their means simply for the purpose of satisfying their wants. Even for those without the means to possess the latest, they may even try to get what they want through illegal channel such as doing part time as escorts. Sadly, this has been happening in recent years. A pparently, the trend has taken root because young people often fail to differentiate clearly their wants from their needs.Not to be overlooked is the desire to pace up with the epoch of technology in terms of mobile phones. Gone are the days of owning a phone just to make calls and sending short text messages. Our generation has become extremely sophisticated with the advancement in technology. Unfortunately, we have been witnessing the massive production of smart phones that keeps flooding the market with infinite choices and temptations to have to own one. Ironically, we are seeing young people wning the latest smart phones more than adults who are supposed to be the more likely group of people to own these things. So the question is how on earth do our young people get the financial means to purchase these gadgets? Apparently, their main sponsors are their parents. As a matter of fact, quite a large number of young people are often seen pestering their parents to buy them or equi p them with the latest products. This has also evidenced itself when parents are being demanded to trade good examination results in return for getting what their children want.To make matters worse, young people sometimes threaten their parents, who may not be wealthy enough, to buy the latest smart phones for them. To sum it all up, I must say that young people have more wants than needs. If only they could exercise a little more of their thinking ability, they would definitely be able to discern for themselves that wants will always be endless but needs are very few and necessary but the latter must precede the former.

Saturday, September 14, 2019

UPS: How Brown Got Cool

What can brown do for you? More businesses and consumers are realizing the benefits of UPS are much more than simply delivering packages. With the brand image and symbol revamp, business has been through the roof with more people taking advantage of the offerings of UPS. UPS was ready to claim more of the market share and influence consumers to think of and use UPS for their personal delivery and business needs. The Integrated marketing communications approach was the best solution to expose all of the offerings of UPS and how much of a benefit UPS is, not only for businesses but consumers as well. UPS was determined to change their image as a company and as a brand and has had extreme success in doing so. From the transformation of the UPS symbol, to the revamped advertising methods, to the UPS Store, more of the market has found a way to utilize the services offered by UPS. Many consumers originally thought all UPS did was deliver packages and offer package tracking, but with the integrated marketing communications approach, the market is now realizing all that is offered. Multiple marketing approaches were necessary to reach a broader market. Instead of limiting the marketing to a particular group, the exposure expands with different marketing approaches. Business print, trade print, industry specific print, and radio on a local market basis helped reach the masses while advertising different services provided to appeal to everyone’s needs. UPS made a conscious effort to reach five target markets which include shipping decision makers, front office decision makers, small business decision makers, senior level decision makers, and the newest target, the end consumer. For each market, the focus is on how can we help you. Offerings such as viewing and paying bills online, preparing billing reports to monitor shipping expenses, managing staffing for high volume shipping and receiving and even an online packaging advisor help to meet the needs of more people. â€Å"Getting started,† 1994-2013) Brand recall is extremely important in business. Most businesses look at having a brand recall rate of over 50% as a positive. UPS’ brand recall rate is between 97 and 98 percent which is a rate that is obviously dominating the market and has a significant impact on profit, new business and repeat business. UPS has won multiple rewards and continuously earns high ratings in various fields including taking top place in Customer Loyalty Index which goes hand in hand with brand recall. For the fourth consecutive year, Brand Keys Customer Loyalty Engagement Index ranked UPS #1 in the Parcel Delivery category, citing brands best able to engage consumers and create loyal customers. † (â€Å"Business excellence,† 2013) The new slogan â€Å"What can brown do for you† is indeed a catchy one but also provokes thought. The slogan paired with information on different aspects of UPS has allowed consumers and businesses to think outside of the box and utilize the services offered to help them operate more sufficiently with great ease.