Sephora Direct: Investing in Social Media Essay

Summary The company Sephora since 2008 through the creation of a new group has moved into direct marketing and digital initiatives, namely in the social networking world, initially through Facebook. Entering a new world where there are no clear rules or similar experience to help you make the best decisions in this area has been a real challenge. After more than two years in this new digital environment, Sephora are conducting the 2011 management planning requires a greater investment by the president of the company who is willing to provide the necessary funds and always when the company generates a higher return . Factors Innovations introduced in the beauty business with no major products beauty companies, Sephora implement two new ways to offer their products to customers: Allow test their products without obligation. Business Model inexpensive. The client has many products you want to buy in stores, through offering other cosmetics (about 288 brands of products priced almost equal to that of large businesses). With all that Sephora has turn into the largest retail chain of cosmetics medium enterprises but with wide market presence, which was a determining factor for the industry recognized manufacturers offered their produce factor which initially were denied. Vice President Julie Bornstein, whose main objective is to find a reason to justify further investment in the area of social media, the goal is to quantify the return on investment and justify the requirement for increased budgetary allocation for his department. The problem Determine how to measure the ROI that allows the fulfillment of the objectives planned. Analysis of innovations Direct Marketing Their loyalty program customer called Beauty Insiders, started in 2007, created with the intent to learn more about their customers, was strengthened with the inclusion of the idea not only provide discounts but provide benefits to their most frequent customers and the idea to unite the customers buying in store or online posting only your email address and date of birth, by e company was sending new one or even twice a week and the most frequent buyers sent them samples new products, and customers earned one point for every dollar spent on a purchase that could be redeemed for a product according to customer accumulate. Beauty Insiders Another innovation was the identification of customers who had an average annual purchases, which were known as clients VIB (Very Important Beauty Insider), who on the website had a distinctive icon, they were invited to special events at stores, and they are delivering gifts â€Å"Luxury,† and quick access to new products. The website Sephora.com Through the Web site www.sephora.com 2009 the company ventured into a new business model, sales online, which quickly became a very important business for Sephora because of its low costs and high margins generating revenue compared to a typical store. The company saw the need to promote their website and the best alternative was to invest heavily in attracting visitors through the purchase of thousands of keywords (Google AdWords) for brands, products and beauty-related terms, which represent the source most important new traffic to your website. Sephora stimulated offering online purchase including shipping on purchases over $ 50 plus free sample three products per order. This brings them to have 3 million visitors per month and 310,000 visits each day. Social Networks Program reviews and classification of Goods In 2008 the company made the decision to include in their website an application that allows customers to give their reviews even though this initiative was considered high risk, one study showed that most people were connected to the products instead of criticizing. This was promoted via email to Beauty Insiders, and in the first 24 hours had more than 32000 specifications and reviews and although initially the company sought to respond to customers, they decided that they are the same users who answer questions to others. Facebook After the positive experience of receiving reviews and ratings of products through its Web site and its Bazar Voice platform, Sephora decided to venture into other areas of social networking as it is Facebook, the 2009 created the fan page Sephora for customers to contact the company and also serve as a means of direct advertising campaigns, managing to be a channel that greatly influenced the sales. In just two years tripled its audience to 900,000 registered fans and thus Sephora partnered with Facebook to be part of a new feature of the service that allowed people to indicate â€Å"they like†, which allowed detecting the inclinations of their customers, conduct surveys about their products. Given the disadvantage of Facebook not to store questions and that clients all the information of a product, I took the initiative to insert into your website, a forum for questions and storing responses and allowing through an engine sophisticated search, consult them in a safe, private what they called Beauty Talk environment. Additionally allowed classifying people that offered their product knowledge to answer questions of others, establishing a standings in 35 different levels. Analysis of advantages and disadvantages Estimate the return on investment based on past experience – Determine the ROI based on the measurement of customer satisfaction through social networks, blogs, mobile applications and more. Advantages: Increased certainty of the return value of investment will contribute to a better analysis for decision-making. He has experience in the use of social networks and benefits achieved.

John Proctor Cruicible

The hysteria of witchcraft fills the streets of Salem, Massachusetts with rumors and accusations leading to the hanging of nineteen innocent people. Arthur Miller uses this tragedy to resemble the same stupidity of the accusations of the infiltration of communists in the United States throughout the sass's.To display the absurdness of the accusations, Miller had to create a protagonist with non-conformist views that would defy the Insanity raised by the fictitious experiences of witchcraft. Miller creates the character John Proctor, a fictional character who does not conform to the madness of Salem. At times he may seem like a bad man trying to do a good deed, but, on the contrary, Is quite a good man. Through the actions after his affair with Abigail, by defending his wife, and by standing up for his religious and personal viewpoints, John Proctor proves that he is indeed a good man.It cannot be denied that John Proctor had an affair with Abigail Williams. He did something wrong and his actions haunt him throughout the play. He did break the sixth commandment, but because he is a sinner does not mean he is a terrible man. Everyone has sinned, and they cannot try and change that. It is how they deal with sin that defies who they are. John Proctor shows that he Is not bad by having the feeling of guilt. For without guilt, it would mean that what he did, in his eyes did not feel wrong. This Is not the case because during act one, while Proctor Is Introduced,Abigail tempts him while they are alone. Abigail: Give me a word John. A soft word. Her concentrated desire destroys his smile. John: No, no, Baby. That's done with. (Miller 22) Proctor denies all temptations that would lead to the feeling of guilt later on, showing his good morals as well as his love for Elizabeth still exists. Even though John betrayed Elizabeth, he still loves her and will protect her no matter the circumstances. One Instance that Proctor could easily be ridden of his wife Is let her be tak en and then eventually get with Abigail.It seems a bit preposterous, but is reactions are those of any good man in that he defends his wife. Cheaper asks, Cheaper: Now, woman, will you please to come with me? John: She will not! (73) He defends Elizabeth as well in court by giving up his good name to try and soil Abigail. Even when they tell him that Elizabeth has been given a year for pregnancy to have a baby, this does not stop him because he wants to try and free all of the wrongly accused. Although, even after he confesses to the affair, his wife defends him by not telling the truth.This shows that throughout everything that happens an intelligent woman such as Elizabeth still loves John. She knows that John made a mistake, but he is still the good man that she fell in love with. In loving Elizabeth, John cares for her when she is sick. The care for his wife leads to many absences in church. Only attending â€Å"twenty-six time in seventeen month† (64) can be assumed that it is not only Just because he cared for his wife, but because he did not care for the reverend. John's defiance of Reverend Paris at first seems to Just match Proctor's personality of rebelliousness.On the contrary, his defiance shows the DOD side of him. This shows that he believes that Paris' greed should have nothing to do with the church that he was so involved in before. He also is a strong believer that the place of worship does not matter, it's the quality of worship that usurps the location. This reveals that he truly cares enough about his religious beliefs that when he felt that Paris was not a good religious influence on his children he slowly began to go to church less and less. This ideology is shown during act two. Hale: Mr.. Proctor, your house is not a church; your theology must tell you that.John: It does, sir, it does; and it tells me that a minister may pray to God without he have a golden candlesticks upon the altar. (65) Proctor's first impression on the reade r is one of a flawed man. He slowly has to earn the reader's respect and becomes the good guy of the story. He supports his wife in her times of need. He defies all attempts by Abigail to spark another affair. He risks all he has to try and stand up for what he believes is right. Through his actions in The Crucible, John Proctor earned the respect he deserves and is shown as the good man that he truly is.

THE 2012 FLOODING IN SOUTH AUSTRALIA Research Paper

THE 2012 FLOODING IN SOUTH AUSTRALIA - Research Paper Example Australia remained under heavy flooding in last two years. People of Australia were of the view that the heavy flooding is cause of global warming. The cause of record rain fall and flooding is not global warming but it is result of back to back La Nina events. El Nino and El Nino southern oscillations are the dry brothers of La Nino. These events are known as the extreme of a climate temperature in that region. These effects have caused draught and rains in Australia for the last hundred of years even well before the emission of carbon dioxide by human beings in the atmosphere. Australia’s bureau of meteorology reported that weather department warned people about possibility of floods in 2012 as the ocean temperature was more then normal. Despite early warning and evacuation of homes in Queensland, the flood played havoc in east Australia and disrupted communication and business facilities (Editor, 2012). On 23 January, the rain started in Brisbane and devastated life there i n the shape of flood. South eastern Queensland was the most effected area from these floods of 2012. The recorded rainfall in 24 hours was approximately 300 millimeters in the region. Beaches were closed and roads were filled with flooded water. On 27 January, central Queensland was under heavy rain and thunderstorm. This situation of rainfall and flooding of the area remain continued till end of the march. In New South Wales all the roads were cut and rivers were heavily flooded. Barwon and Darling rivers were heavily flooded while passing through New South Wales in February 2012 (Samuels, 2012). More than 9000 people were told to evacuate Wagga Wagga as the river reached the top water level. People were still saved as the levee was still holding the area all around. Despite early warning and efficient rescue system the Australian people were surprised by the flood. Heavy rain fall in complete region left no time with the people to establish them selves away from the flood. Moreove r the water rose in oceans and rivers and area around the course of a water channel was badly hit due to over flooding (Samuels, 2012). Floods had long lasting economic, social and environmental impacts on Australia. Worldwide commodity and agricultural products saw a rise in prices. Social life and basic facilities and structure were badly damaged in Queensland and surrounding areas. Environmental changes due to La Nino affect disturbed the life in the region. The floods are expects to cause short term economic effects on Queensland until the complete economic revival takes place. Queensland is the main economic hub of Australia as it contributes about 20% in the Australian economic growth (IBIS World, 2011). Agriculture sector is also badly hit because the crops worth 1.6 billion dollors have been destroyed by the recent floods. Sugarcane and cotton production in the area has been seriously affected. This is going to result in short term price rise of about 200%. Significant damag e to property and road infrastructure has been done in Queensland and Brisbane. About 18000 residential and commercial properties suffered partial and complete damage. Electric and water services were seriously disrupted in Australia. Australia is very attractive tourist destination for the world. Floods resulted in reducing the tourism activities as people preferred not to visit flood hit Australia until the system of tourism is set back on track. This widely affected the social life of people in Australia. Total of 10 billion dollars

Finance Report Essay Example | Topics and Well Written Essays - 1500 words

Finance Report - Essay Example ompany is dealing in groceries, wine, clothing, entertainment and books, phone shop, banking and insurance, Tesco magazine, flower market and online business of shopping from their stores. There is a wide range of products and services that Tesco deals in through renowned brands and their own private level brands (Tesco PLC, â€Å"TESCO†). ASDA Group Limited, BP Plc, The Big Food Group Plc, J. Sainsbury plc, Marks and Spencer Group plc, Carrefour S.A., ExxonMobil Corporation, Royal Dutch/Shell Group, Safeway Inc, Safeway plc, Booker Cash & Carry Limited, Somerfield, Wm Morrison Supermarkets PLC, ALDI Group, SPAR Handels-Aktiengesellschaft, The Boots Group PLC, The Carphone Warehouse Group PLC and John Lewis Partnership plc (Datamonitor, â€Å"Tesco PLC†). Tesco has a policy of gratifying experience and talent and stimulates motivations in terms of incentives for offering greater development and high returns for shareholders (Tesco PLC, â€Å"Summary Report of the Directors on Remuneration†). The group has a five-year progressing business plan to sustain the delivery of its approach of long-term expansion and income for shareholders. Tesco functions with a balanced scorecard approach that is acknowledged within the Tesco group. This connects the group’s resources regarding operations, community, finance and consumers (Tesco PLC, â€Å"Internal Control & Risk Management†). The business processes of Tesco and systems that are utilized for in-store planning in the UK are selected and decided by the Tesco executives as a part of global standardisation program. The operations and business processes that are in other countries are structured by the developers. The business requirements are drafted by Tesco UK and other stores of Tesco need to implement it (Computer Weekly, â€Å"Tescos IT Standardisation Paves Way for Global Expansion†). To plan and control the activities of the organisation, management accounting provides information in an appropriate way that helps

The Modern World Economy Essay Example | Topics and Well Written Essays - 2000 words

The Modern World Economy - Essay Example The essay "The Modern World Economy" talks about infant argument claims in terms of the modern world economy and analyses the experience in this question of different countries. The experience of West Germany, the United States, Japan and South Korea suggests that governmental support in promoting infant industries did assist efficient industrialization processes to some extent. However, the experiences of other countries, mainly the developing countries, seem to suggest that protection policy has been frequently abused. Therefore, it is not surprising to find a large body of literature which exhibits considerable skepticism concerning the success of infant industry protection in developing countries. The effective rate of protection has been high for most import-competing industries for a long time and export performance has been poor, with most of them being orientated towards the domestic market. Recent writings in the theory of international trade suggest that IS and EP industrial strategies are not mutually exclusive. For example, Krueger (1995, p. 207) have argued that these two strategies are sequential rather than being alternatives and they can be compatible rather than separate strategies. They have further asserted that IS is needed not only for creating export ability, but also for providing the volume basis necessary for competitive exportation. Indeed, this is the core of the infant industry argument. Empirically this view has been supported by South Korea's success in its policy of pursuing both EP and IS strategies simultaneously.

Public Health & Patient Safety Teaching in Pharmacy and Allied Health Essay

Public Health & Patient Safety Teaching in Pharmacy and Allied Health Care Curriculum (EXCEPT Medicine Schools) - Essay Example The process also involved a thorough analysis of each part of the module, include a pre-test, and a comparison of those results with the marks earned on module exams (Leedy & Ormrod, 2010). The purpose of this study was to analyse the effectiveness of the new Public Health and Patient Safety module at the University of Hertfordshire. Both areas are covered extensively by the GPhC and, as such, needed a formal place within the pharmaceutical curriculum at university. Recommendations for improving the module were made based upon initial observations and the average performance of students in key sections of the course. The design of this study revolved around the use of an in-depth questionnaire that made use of germinal research and current module information in order to elicit valid and accurate information from each responding student (Eggers & Jones, 1998). An in-depth interview was also conducted with the faculty members in which they were encouraged to give their honest feedback about the module, generally involving perceived strengths and weaknesses relative to student performance. All students were informed of the basis for their study and told that their participation was entirely voluntary. No student was forced to participate, and their eventual participation was kept confidential and anonymous at all times. This process also enabled the distribution of a pre and post survey, analysis of existing course work, and the interviews previously mentioned. The survey results indicates the possible reality that either students are entering the module already possessing much of the requisite information covered in the course, or the module is not proving effective at hitting the major concepts proposed by the GPhC. The implications of this study indicate a need to rework certain sections of the module to cover more areas that are deemed important by the GPhC, thereby better preparing undergraduate students for their exams. The interviews revealed a

Research proposal Example | Topics and Well Written Essays - 3750 words

Research Proposal Example cy makers to launch programs on financial support under the administrative powers of Saudi Industrial Development Fund so that loan guarantees are offered to the Saudi banks to engage in feasible lending to the SMEs. The initiatives for providing financial support to the SMEs in Saudi economy have been presented as follows. The small and medium enterprises are such organizations that are comparatively smaller in size and whose employee strength falls below a certain number as designated by the authorities. The categorization of small and medium enterprises have been decided by the authorities like the World Bank, World trade Organization, etc. In the Kingdom of Saudi Arabia, the small and medium enterprises are categorized according to specified criteria designed by the Saudi Industrial Development Fund (Burke and Jarratt, 2004, p.126). The enterprises that earn revenues less than Rls 20 million on an annual basis could be termed as small and medium enterprises in the Kingdom of Saudi Arabia. In order to standardize the criteria for classifying entities as small and medium enterprises, the World Bank has taken responses from the commercial banks in order to remove the differences in classification criteria in several countries. The standardized range that is followed for classifying entities in the cat egory of small enterprises is that the annual sales of the entity should fall with the bracket of Rls 1 lac to Rls 5 million with employee strength of 2 to 49 people. The entities that have annual revenue earnings of Rls 5 million to Rls 50 million and employee strength of 50 to 200 people fall in the category of medium enterprises (Achoui, 2009, p.36). The small and medium enterprises play an important role in the context to economic development. The small and medium enterprises are large in numbers as compared to the large business houses. Although the number of employees employed by the small and medium enterprises is low, the cumulative employment offered by the

Honours Analysis Math Problem Example | Topics and Well Written Essays - 750 words - 1

Honours Analysis - Math Problem Example Characterizing of the Cantor set in terms of ternary is done when a real number from the closed real interval [0, 1] belongs to Cantor set with a ternary expansion containing digits 0 and 2. To construct this expansion, one has to consider the points in closed real interval [0, 1] in terms of base 3 notation. When constructing the Cantor Middle Third set, we start with the interval [0, 1] removing the middle thirds , this leaves [0,1/3] [2/3,1].The next step is to also remove the middle thirds (1/9, 2/9) and (7/9, 8/9) from the remaining two intervals. This process is repeated continuously. From the results, we can note that all the endpoints remain, which are the Cantor set. The total length of the intervals removed in the construction of the Cantor set can be determined as follows. From interval [0, 1] we first remove a middle third interval 1/3 second step we remove two middle intervals of 1/9. We continue with the process so that at the nth stage we remove 2n-1 intervals with the length 3-n. The total sum of the removed intervals is It can be proven that the Cantor set is perfect and totally disconnected. In this case, x and y are two distinct points in the cantor set. Since x ≠  y therefore │x - y│>. As we can see there is a natural number N that exists in the interval. Next we identify that Cantor set ⠫‹ Ck for all k, such that x, y Ck. For each 2N disjoint closed interval from CN there is. Therefore, x and y are inside distinct closed intervals in CN. The two intervals should have an open interval between them, which is not part of the Cantor set otherwise this would be a single closed interval. The chosen point can be represented by z, therefore z Cantor set and it is between x and y. (Gordon, 1994, p. 301) If we put f in its inverse: If x Q, then also - x Q. therefore f o f (x) = f ( f (x)) = f ( - x) = - (-x) = x. If x ∉ Q then f o f (x) = f (f (x)) = f (x) = x. Thus for all x R, we have that f o f

Organ Donation Essay Example | Topics and Well Written Essays - 500 words - 2

Organ Donation - Essay Example Usually, the organs are taken from people who have died, or from brain dead patients. In other instances, close relatives, donate their body parts so that their loved ones can survive (Ebadat et al., 2014). In this speech, an argument is made about the positive nature of organ donation, and the need to educate people. Support for organ donation comes from the chance that a dead person has to make a positive difference for the living. A person, who has died in an accident, can give a second chance to another person. Some diseases such as dialysis require expensive treatments, besides placing the patient through trauma and pain. Organ donation can help to remove such issues. The recipient can perhaps rest more easily, if he knows that the organs will be donated to another person. The donor and his family can find comfort in knowing that though their loved one has passed away, the death is not in vain (Brown et al., 2010). Organ donation requires consent from the donors, either through explicit consent or through presumed consent. Explicit consent is a written and signed consent, given by person or close surviving relatives, allowing the organs to be donated. Presumed consnet is controversial and it assumes that a dead person would be willing to donate the organs. Healthy humans have two kidneys, and it is possible to lead a normal life even with a single kidney. However, many people are averse to this concept, and they refuse to refuse to sign any documents giving explicit consent, and on their death, relatives refuse permission to let the organs to be harvested . There is the fear that the organs would be used by criminals, and by people from other religious and ethnic backgrounds (Moraes et al., 2009). The practice of organ donation has unfortunately become embroiled in controversies through the illegal sale of body parts. Poor people are often enticed with money to donate their organs, and some